Sameer’s role as Independent Non-Executive Director is to advise the Board and Senior Management team on all commercial aspects.

Sameer is the Managing Director of International Media at National Football League (NFL), with a breadth of experience working in the sports media industry. Over the past 15 years he has worked with leading rightsholders including the IOC, Manchester United and leading European football leagues to leverage technology to reach new fans across the globe. Sameer holds an economics degree from Cambridge University.