Diversity in Swim, Bike, Run

British Triathlon has made a commitment to ensure swim, bike, run is accessible and attractive to the widest audience. In October 2021, British Triathlon launched a month-long campaign, History Starts Now, looking at the current snapshot of diversity in swim, bike, run, some of the challenges the sport faces and also looking ahead to what the future may hold.

Below you will find some useful videos, articles and information.


British Triathlon / Home Nation members are from an ethnic diverse background

(2021 British Triathlon Annual Report)



(2020 British Triathlon Report)


When you type ‘black history within triathlon’ into Google the results all paint a similar picture:

‘Why aren’t there more black triathletes?’

‘Triathlon needs more diversity’

When you begin to think about it they might be on to something.

In October 2021, we premiered the History Starts Now short documentary looking at the current state of diversity in the swim, bike, run world. Watch the documentary below.

Our Pledges

Deliver educational programmes and resources to drive positive change.

Equip ourselves and our communities to develop behaviours that will encourage equality, diversity and inclusion by;

Delivering educational programmes and resources to drive positive culture change, and promote equality diversity and inclusion to our workforce including staff, regional committees, and clubs.

  • Launch of the AllTri Programme aimed at supporting clubs and regional committees diversify and become more inclusive. The first cohort of the new programme has included representatives from affiliated clubs and regional committees.
  • AKD Solutions have delivered workshops focused on equality, diversity and inclusion for British Triathlon staff and board members.
  • Partnered with Inclusive Employees to deliver their ‘Being Anti-racist: Developing confidence in conversations about race’ workshop to clubs and regions.

Establish the Black Triathletes Network

Develop an inclusive culture to enable and sustain a sense of belonging where diversity, both seen and unseen can thrive by;

Establishing the Black Triathletes Network to promote, share and celebrate diversity in swim, bike and run.

Join the network

  • Launched in October 2021, the Black Triathletes Network now has over 140 members.
  • Welcoming members from around the world, the network has become an online community for individuals to communicate and share their swim, bike, run experiences.

Develop our merchandise offering

Make our sport more inclusive and diverse by;

Developing and widening our merchandise offer to reach wider and more diverse audiences.

  • Large swim caps available for participants to wear at AJ Bell 2022 World Triathlon Championship Series Leeds and added as a choice when signing-up for Beyond Swim.


  • Development and publication of Equality, Diversity and Inclusion Strategy.
  • Recruited for Head of Equality, Diversity and Inclusion – first standalone full-time staff role dedicated to equality, diversity and inclusion.
  • Development work being undertaken in communities across the UK to bring swim, bike, run to new people, places and communities.

Thanks to our Partners

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