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Accenture and British Triathlon: Working Together to Improve Performance and Champion Diversity


Accenture was delighted to announce its partnership with British Triathlon last month. As a global professional services company, specialising in digital innovation, we will work hand in hand with the sport’s world-class athletes and coaches to enhance performance, and champion inclusion and diversity through our support of the new inclusive Mixed Relay format; because nothing beats working together.

As an Official Partner of British Triathlon’s Elite Teams, we’ll work closely to improve elite triathlete performance in the run-up to Tokyo 2020 by applying new technologies across the sport’s world-class Olympic and Paralympic programmes. 

We will also be the Official Innovation Partner and Official Mixed Relay Partner, a format that British Triathlon has big plans for following the recent announcement that it will debut at the Tokyo 2020 Olympic Games.

“Innovation sits at the heart of the partnership, and is woven through all aspects of the relationship. From championing the new mixed relay format of triathlon to enhancing elite performance through collaboration projects, we look forward to playing our part in propelling British Triathlon’s elite athletes towards their 2020 goals.” Emma McGuigan, Group Technology Officer for Accenture’s Communications, Media & Technology operating group,

"Following the launch of the partnership at the inaugural Mixed Relay race in Nottingham on Saturday 2 September, we’re incredibly excited for 2018 when, as the Official Mixed Relay Partner, we will support the expansion of British Triathlon’s Mixed Relay Cup with three new events and will also be promoting working together and healthy lifestyles through the creation of the Accenture Mixed Relay Corporate Cup visiting London, Leeds, Manchester, Glasgow and Northumberland over the coming 12 months."

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