British Triathlon’s inaugural Strava challenge, #FeelGoodFive, took place from 18 – 24 January 2021 with almost 70,000 having registered for the challenge on the app.
British Triathlon first used Strava for a virtual challenge during the summer of 2020 for the AJ Bell World Triathlon Leeds Virtual Challenge which saw almost 6,000 people taking part.
The #FeelGoodFive challenge, which was based solely on the Strava platform, saw a total of 68,924 register to get active.
Kicking off on Blue Monday, the #FeelGoodFive challenge was used to encourage people to continue to get active and tick off 20 minutes of activity for five of the seven days of the week.
On the back of the challenge, the British Triathlon Strava Club grew to 4,845 during the week, while people completing the challenge were entered into a prize draw to be in with a chance to win prizes worth over £5,000.
Andy Salmon, British Triathlon Chief Executive, said: “We have been blown away by the engagement with our first Strava challenge. To have almost 70,000 register to take part in the challenge is phenomenal.
"The #FeelGoodFive was designed to encourage people to continue with physical activity after Blue Monday which is the time where many people give up on new year’s resolutions, but the timing worked well to provide people with a focus during lockdown.
“Exercising as an individual can be tough at times, and this challenge helped people come together when they are apart. We’re pleased so many people enjoyed getting active and we plan to continue to bring out virtual challenges for our community in the future.”
The British Triathlon Strava club is a growing community of likeminded people.