Bradley Lowery Foundation partners with World Triathlon Championship Series Sunderland


To celebrate the launch of the partnership between 2023 World Triathlon Championship Series Sunderland and the Bradley Lowery Foundation, a special sale period before the general sale opens has been announced where £5 from every sprint or standard distance entry will be donated to the foundation.

World Triathlon Championship Series Sunderland will host a range of activities across Saturday 29 and Sunday 30 July next year, offering experienced triathletes to anyone wanting to give the sport a go for the first time a chance to be involved in the festival of swim, bike, run. Find out more about what’s on offer here.

Every entry bought for either the sprint or standard distance from 8 – 23 October, including championship, qualifier and relay entries, will see £5 donated to the charity.

The Bradley Lowery Foundation was established in memory of Bradley Lowery, who passed away following a fight with Neuroblastoma in 2017.

Since then, the charity has raised more than £9million for dozens of poorly children across the UK; established a dedicated support line for the families of children with cancer; donated over £200,000 to researching childhood cancers and campaigned for new drugs to be introduced in the UK.

Sunderland will host the British leg of the World Triathlon Championship Series for the first time in 2023, bringing the best triathletes from around the world to Roker Beach to swim, bike, run over the same weekend as thousands of amateur participants.

To see the opportunities on offer and to enter, please visit the event website:

More information about the Bradley Lowery Foundation is available here:  

Andy Salmon, British Triathlon CEO, said: “World Triathlon Championship Series Sunderland is a global event, and we’re really excited to be able to partner with the Bradley Lowery Foundation to further the local impact it brings.

“The foundation does great work and we’re proud that, through the entry period and other opportunities during the build-up and event weekend, we’ll be able to support them by raising important funds.”

Lynn Murphy, chief operating officer of the Bradley Lowery Foundation, said: “We’re delighted to be partnering with World Triathlon Championship Series Sunderland for this fantastic event next summer, which will see athletes from across the world come to Sunderland for the first time.

“As a charity, we rely on donations to help us to support families who require help outside of the NHS, and this large scale fundraising will ensure we can continue doing essential work in Bradley’s name for many years to come.”

Councillor Linda Williams, Sunderland City Council’s Cabinet Member for Vibrant City, said: “We’re really excited to be hosting the 2023 World Triathlon Championship Series in our city next summer and I’m thrilled to see the Bradley Lowery Foundation being named charity partner for the event.

“The Foundation is an inspirational cause which does a huge amount for poorly children and their families. It’s also charity which holds a very special place in the heart of people in our city and the wider region and one which many will be keen to support.”

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