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British Triathlon announces Sport Relief partnership

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National governing body named a Supporter of Sport Relief and aims to raise £25,000

British Triathlon, the national governing body for triathlon in the UK, will be a Supporter of Sport Relief 2018.

British Triathlon is aiming to generate £25,000 for the charity through a range of fundraising initiatives and will be helping the nation get active through a GO TRI workout on the new Sport Relief app.

For the first time ever, this year’s Sport Relief sees every corner of the UK become home to a challenge as the whole nation comes together to beat one billion steps a day, every day, from 17th to 23rd March. The brand-new Sport Relief App will unlock exclusively celebrity content and ensure that every step counts across the week. Coming soon to the app will be exclusive content featuring British Triathlon rising start Olivia Mathias, as she takes on a bespoke workout circuit that will prepare you for the GO TRI Gym Challenge.

Users are then directed to the GO TRI website where they can find out more about entry level routes into the sport and how to participate in the GO TRI Gym Challenge. Gym users across the country can take on a 500m row, 7.5km stationary bike ride and a 1.5km run on the treadmill and input their times online at www.gotri.org/gymchallenge to see how they rank against British Triathletes, celebrities and other GO TRIERS.

The challenge is being rolled out across the UK by nationwide fitness operator DW Fitness First to its members and is accessible at over 120 clubs. If you’re not a DW Fitness First member, you can download a three-day guest pass here for use between 12th March and 25th March to take on the challenge at your nearest facility. Donations to Sport Relief can be made directly through the app.

Other fundraising avenues will include GO TRI event entry contributions, collections at events and an exciting on-stand activation at Triathlon Show London from 23rd to 25th February. Furthermore, 10% of all funds raised until end of July will go to the Triathlon Trust, British Triathlon’s official charity which encourages children to lead more active and healthier lifestyles through the sport of triathlon.

Paul Graham, British Triathlon Head of Customer Experience commented: “We’re delighted to be partnering with Sport Relief in 2018 and inspiring people across the UK to get active and raise money for a fantastic cause. Recent Olympic success has helped the profile of the sport soar and we hope that after giving the GO TRI workout a try through the app or taking on the challenge in the gym, more people will transition into the sport. GO TRI is all about making the sport accessible and this high-profile association will hopefully play a key part in raising awareness of how easily people can get started in triathlon.”

For more information on GO TRI and how to get involved and help raise money for Sport Relief, visit www.gotri.org. You can donate to Sport Relief through British Triathlon’s corporate hub, available at my.sportrelief.com/corporate/BritishTriathlon.

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