British Triathlon has unveiled a refreshed brand identity which comes into use from today (5 April), part of an ongoing project to develop swim, bike, run across the Home Nations, major events and merchandise.

The existing logo will simply be phased out gradually with the new logo and assets supporting British Triathlon’s ongoing growth.

Speaking on the brand refresh, Chief Executive Andy Salmon said: "It’s great to see our brand take a step forward to future-proof our identity over what is set to be another busy few years of events and partnerships."

Talking on the design and development of the triathlon brand, Ben Cummings, Director of Partnerships and External Affairs, said: “We’re really pleased to share our updated logo and brand identity for British Triathlon.

"Our brand partnerships, media agreements and major events all provide incredible regional, national and international opportunities for swim, bike, run, so ensuring our brand is ready for the busy years ahead is important."

If you require access to the British Triathlon logo and assets please email Graham Jones, Design & Brand Manager, grahamjones@britishtriathlon.org.