British Triathlon partners with 4iiii Innovations


British Triathlon has announced a partnership with performance tool provider 4iiii Innovations, offering British Triathlon Home Nation members exclusive product discounts to best support their training and racing.

Developer of sports performance technology for both elite and casual athletes, 4iiii Innovations has been named Official Powermeter Supplier to British Triathlon, having supported several long-distance athletes to the start line.

Allowing participants to actively measure their power output, 4iiii powermeters gather data that allows users to monitor and tailor training rides to reach their individual goals. Their products aim to provide athletes with the winning edge whether competing against themselves to achieve a personal best or the rest of the field to get that podium finish.

This latest announcment adds to a growing group of British Triathlon Partners aiming to best support the triathlon community from grassroots through to the elite stage. 

British Triathlon Home Nation Members will receive membership discounts on 4iiii products which include powermeters and heart rate monitors. Members can access their exclusive benefits through logging into their member area.

Andy Salmon, British Triathlon CEO, said: “We are always striving for better ways to support our dedicated members in their triathlon journeys, so partnering with 4iiii Innovations is a fantastic move for British Triathlon.

“Their mantra to be ‘Smarter, Faster, Safer’ resonates fully with our drive for achieving success at both the elite and amateur level, so I look forward to seeing our membership community benefit from this relationship.”

Eric Gerstenbuhler, Managing Director at 4iiii Innovations, said: “We’re proud to support British Triathlon athletes by providing accurate, reliable power data. Whether competing in their first sprint triathlon or shooting for an Olympic or Paralympic qualifying spot, 4iiii Powermeters will be the tool to help these triathletes achieve their goals.

“We are very much looking forward to partnering with the organisation and its members on innovations that will advance the sport.”


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