DESCENTE extends partnership with British Triathlon

Published:

British Triathlon and global sports apparel brand DESCENTE have been in partnership since 2017 and a new agreement will see them work together until the end of 2024.

DESCENTE have been the Official Performance and Sports Apparel partner for the past four years and have provided the Great Britain Elite triathlon and paratriathlon and Age Group Teams with technical sports clothing including racing tri suits, training wear and travel wear.

Based in Japan, DESCENTE are a world-renowned brand that have a long history of working in winter sports and began developing triathlon apparel in 2013.

They quickly became known for their innovative and well-designed clothing that supports athletes across the three disciplines.

DESCENTE have been a key partnered for the British Triathlon Mixed Team relay and has supported the team for the past four years which has seen the team win five world medals.

Andy Salmon, British Triathlon CEO, said: “We are delighted that we have signed a new four-year partnership with DESCENTE. We have enjoyed great success together over the past few years including seeing athletes on top of podiums, winning gold in the mixed team relay on home soil in 2019 and growing our brand in new markets.

“Since the start of our relationship, we have worked together to strive for innovation and provide the best equipment and apparel for our athletes and I know this will continue through the next part of our partnership.”

World Triathlon Championship Series Leeds bronze medallist Sophie Coldwell said: “It’s great that DESCENTE have chosen to continue to support British Triathlon. They have provided world class apparel for the national team which looks good and performs well. I look forward to seeing the relationship continue to grow over the next three years.”

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