Pelotan will continue as British Triathlon’s Official Sun Protection Supplier for a further year, extending their support for British Triathlon’s Performance Programme, Age-Group Team and Home Nation members throughout 2023.
British Triathlon, along with its athletes and members, have benefited from Pelotan’s expertise in high-performance sun protection since the brand first partnered with the national governing body in 2020.
Pelotan supported the British teams ahead of Tokyo 2020 and they will continue to provide education, strategies and a range of products for training and competition as the teams continue their preparation for Paris 2024.
Designed specifically for athletes, Pelotan is a 'once a day' product which is clear, quickly absorbed, lightweight and breathable. It has been tested as lasting up to eight hours at SPF 30, offers broad spectrum protection against both UVA and UVB rays and is sweat and water resistant - making it uniquely suited to the rigours of multi-sport and empowering athletes of any level to spend more time doing what they love without risking UV damage.
As well as working closely with the performance programme, British Triathlon Home Nation members will also continue to benefit from Pelotan’s expertise in sun protection with an exclusive member discount and educational content.
This has been extended further for Great Britain Age-Group Team members competing at this year’s World Triathlon Multisport Championships in Ibiza who can access a 35 per cent discount to celebrate the partnership extension.
Commenting on the extension, Andy Salmon, British Triathlon CEO, said: “We are delighted to extend our partnership with Pelotan as their knowledge, expertise and guidance has been of great benefit to our performance programme, as well as the wider triathlon community over the last few years.
“To have this support and expertise in protecting against sunburn is extremely valuable because the dangers are well-known, and it’s fantastic to see the support extended across the triathlon community including for our Age-Group Team.”
British Triathlon Performance Director Mike Cavendish said: “We’re thrilled that Pelotan have renewed their partnership with British Triathlon. The triathlon calendar takes us around the world to some challenges climates, and Pelotan has ensured that athletes can compete without concern of burning while they race. As we move closer to 2024, we know that it will be another benefit for our athletes knowing they don’t need to worry about sun protection.”
Tom Austen, Founder of Pelotan, said: “Pelotan was designed specifically for outdoor athletes and very few sports push the boundaries of sun protection as much as triathlon, with the unique swim-bike-run format and the sheer volume of outdoor training. Our mission is to protect every athlete from the sun - empowering people to spend more time doing what they love without risking UV damage.
“For the past few years, we have worked with some of the biggest names in triathlon and played a small part in the British teams success at Tokyo 2020 - to be able to continue to support in the build-up to Paris 2024 is super exciting.
“Pelotan and British Triathlon have a shared commitment to raise awareness of sun-protection with the wider triathlon community, ensure everyone has access to the products that are used at the very highest level and, ultimately, get people to spend more time outside this summer.”
