Prestigious award recognises increased participation amongst women in triathlon


British Triathlon and Triathlon England’s GO TRI and Tri January campaigns have been announced as the winner of the ITU Women’s Committee Award of Excellence in recognition of the development of women’s triathlon in the United Kingdom.

The National Governing Bodies’ aim is to be the UK’s leading sport in gender equity amongst participants and the Development team has worked hard to increase female participation in triathlon over the last four years.

GO TRI, which breaks down triathlon into bitesize chunks for new participants, was launched in 2013 and is now led by British Triathlon’s Head of Development Jenny Vincent. The GO TRI community consists of over 27,000 people and 59% of them are female.

There are a number of ways that people can access triathlons through GO TRI one of which includes the events that are hosted throughout the country. The events are mini triathlons with no minimum distance and a maximum distance of 400m swim, 12km bike and 3km run. Due to a number of women-only events, 54% of race starts have been from women in 2019 -20 to date.

In 2019, Tri January was launched under the GO TRI banner and it engaged new participants and those with a ‘revolving door’ relationship with sport and physical activity to take on a multisport challenge.

Participants were encouraged to complete one of three distances by swimming, biking or running. The initiative was tailored towards women and had Paralympic silver medallist Lauren Steadman and female podcasters as ambassadors. Over 5,000 people took part in the initiative and 79% of them were female.

On collecting the award on behalf of British Triathlon and Triathlon England, Jenny said: “I’m proud to collect this award in recognition of the hard work undertaken by the whole team at British Triathlon and Triathlon England.

“We’re proud of the progress we have seen in women’s participation, but we all know that we can continue to improve opportunities and work towards our aim of leading women’s sport participation in the country.”

Andy Salmon, British Triathlon’s CEO, said: “The initiatives GO TRI and Tri January are fantastic examples of the work undertaken by our Development team to increase opportunities and breakdown barriers in participation for triathlon.

“We are continuing to strive for more and are now looking at not only increasing the size of the GO TRI community but also creating the pathway from GO TRI to standard triathlons.”

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