Free Course - Thursday 29th March 2018 6-9pm

Course Information

This three hour interactive workshop outlines how a club can use social media as a key part of an effective marketing strategy to enable it to retain and attract customers. 
 
Fully updated for 2016, it outlines the social media platforms available, how they should be used, how to monitor the results and how to maximise the benefits of the paid advertising offered by many of the platforms. 
 
The workshop includes practical examples of how to use the most popular platforms such as Facebook, Twitter and Instagram, with a detailed look at how to use the targeting tools available on these platforms to ensure a club reaches its intended market. 
 
It also details how to integrate social media with the club’s other communication platforms such as the website and newsletter. 
 
On completing the workshop, the delegates will: 
 

• Have a detailed understanding of what social media is and the benefits of including it in the club’s marketing strategy 
• Know the best social media platforms to use, based on the intended target markets for the club 
•  Understand how to put together an effective social media team, with the required skillset to make it work 
• Be able to create content that the club’s customers will want to read and share 
• Know how and when to use the paid services available within the popular social media platforms in a cost effective way 
•  Know how to access the best free social media tools to make the administration simple and professional

Workshop pre-requisites;

Participants must be a minimum of an Associate Member

Aged 18+

Course Venue

Tyne and Wear Sport , Parsons House, Parsons Road, Washington, Tyne and Wear, NE37 1EZ

To book please click here