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Home Nation Membership

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Llŷr Roberts

Director of Governance

Llŷr is the Managing Director of Blw Bo., a consultancy firm he established following three successful years working for the Football Association of Wales (FAW). During his time with the FAW, Llŷr led a number of high profile strategic-related programmes, including the development of the Welsh Football Governance Review and the creation of the 2020 vision and strategic plan for Welsh football. 

Prior to joining the FAW, Llŷr was a Senior Consultant specialising in socio-economic research. He also delivered enterprise programmes that encouraged business start-up and growth.

Llŷr has enjoyed watching and taking part in all kinds of sport since a young age. He’s a keen footballer and coaches different age groups. He also enjoys running, cycling, swimming, skiing and playing cricket. A first language Welsh speaker, Llŷr lives in Cardiff.

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