Professional Triathletes Organisation Partners with British Triathlon to Support Outlaw Half Holkham


The Professional Triathletes Organisation (PTO) today announced that it has partnered with British Triathlon, the governing body of the sport in Great Britain, and event organiser, OSB Events to provide a professional prize purse along with media and marketing support for the Outlaw Half Holkham Triathlon on 4th July in Holkham, Norfolk.

The PTO will provide a £12,000 prize purse along with media and marketing support to showcase the event and its athletes to fans. PTO Professionals will also be able to earn points towards Collins Cup qualification in addition to possibly obtaining a Captain’s Pick by attracting the attention of Team Europe Captains, legends Chrissie Wellington and Normann Stadler, with a strong performance.

The Professional Race is a middle-distance event starting with a 1.2 mile single-lap lake swim. The one-lap, scenic 56 mile bike course is mostly flat, but with a few more climbs than might be expected for this part of the country. The race concludes with a challenging 13.1 mile three-lap hilly run around the spectacular Holkham Estate. PTO Professionals currently on the start list include Lucy Charles-Barclay, Helen Jenkins and Adam Bowden.

Charles Adamo, Executive Chairman of the PTO, commented, “We are very grateful to continue to find opportunities to support local and regional races, our national federations and our triathlon community. It is a tribute to the commitment of British Triathlon and race directors like Iain Hamilton, of OSB Events that they are able to overcome and host an event in these difficult times. It is an honour to be part of an event that not only puts on display the resilience of those committed to supporting our sport, but also gives our PTO Professionals in Europe the chance to race and earn points towards Collins Cup qualification.”

Iain Hamilton, Race Director of OSB Events stated, “After the success of Outlaw X last September, I'm really pleased to be working with PTO again. It's a privilege to have professional athletes racing alongside 2000 amateurs. The weekend also features kid’s races, a 10km and a Half Marathon so there will be a fantastic festival atmosphere at Holkham Estate, which is truly one of the most beautiful locations in Britain.”

Andy Salmon, CEO of British Triathlon added, “We welcome the PTO’s involvement in the Outlaw Half Holkham event. We are extremely excited to welcome PTO Professionals to race and thank the PTO for their support of Triathlon in Great Britain. It is a tribute to Iain Hamilton and his OSB Events team that they are able to host this event in what has been a very difficult year.”

Billed as the The UK’s most beautiful triathlon, the Outlaw Half Holkham weekend is set in the vast stunning grounds of the historic Holkham Estate in North Norfolk. The 18th century Holkham Hall provides an inspiring backdrop to the swim and run while the single loop bike course routes through some of the most beautiful countryside and coastal roads Norfolk has to offer. On site camping and kids and run events give the event a special festival feel. For further information, please visit Professionals should contact to enter.

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