Recovery Cuff manufacturer, Riixo, have signed a double deal with British Triathlon to become the national governing body’s ‘Official Recovery Cuff Supplier’ and ‘Official Recovery Cuff Partner of World Triathlon Para Series Swansea’ in 2023 and 2024.
Riixo’s partnership with World Triathlon Para Series Swansea sees them named as partner for the next two years, supporting the event and the growth of paratriathlon both in the UK and internationally.
Their Cuffs have Riixo’s GelTech System inside which enable them to be heated or cooled depending on the desired effect for recovery, whilst the innovative ice ball blends the benefits of a typical massage ball with that of cryotherapy.
On top of the performance benefits of their products for British Triathlon Home Nation members, the two organisations share a commitment to sustainability. With the national governing body for swim, bike, run generating its sustainability strategy, partners like Riixo will play a key role in this by taking appropriate action within product creation and re-use of materials.
Ben Cummings, Director of Partnerships and Commercial Affairs at British Triathlon, said: “Engaging with a new partner is always exciting, especially when it is a brand whose products our members can benefit from in their swim, bike, run journey.
“Riixo’s recovery aids will be beneficial to our members in training and competing alongside their daily lives, so I’m delighted they join our family of partners and member benefits.”
Richard Beswick, Riixo CEO, said: “We are thrilled to partner with British Triathlon and the community of highly engaged athletes they serve. The fit has been immediate and there is great excitement at working together.
“Our ethos for effective, and extremely convenient, recovery products chime with the needs of these time-crunched competitors and their busy sporting, professional and home lives.
“From the first meeting with British Triathlon, where the idea of partnering was championed, their enthusiasm for growing the sport and growing enjoyment of the sport has been at the centre of our conversations. The motivation to help the participants they support comes first. Together, I believe we can help triathletes – old and new – to reach their sporting goals, and further grow their enjoyment through better recovery.”
Find out more about Riixo at www.riixo.com