History Starts Now campaign launched

Published:

British Triathlon have launched their month-long History Starts Now campaign to celebrate Black History Month.

The month was first celebrated in the UK in 1987 and is an annual commemoration of the history, achievements, and contributors of Black people in the UK.

In terms of representation in triathlon, only 2.4% of British Triathlon Home Nation members are from an ethnically diverse background and 95% of Black adults in England do not swim.

As a sport, throughout the month educational resources will be shared across the social media channels before the launch of the History Starts Now documentary which is expected to launch on 20 October.

The documentary is presented by Jacqueline Shepherd and looks at the current state of diversity in the swim, bike and run world and includes interviews with members of the community, British Triathlon’s CEO Andy Salmon and Triathlon England board member Halima Khan.

The sport is also making three pledges to the community of ways they are working to be more inclusive which include developing the merchandise range.

More information on Black History Month and British Triathlon’s plans can be found here.

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