A former CEO, Norman’s mission was to turn triathlon into a sport that is celebrated for sustained growth, a rising profile and success on the field of play.

His acknowledged creative talents caused those working with him, staff and Board members alike, to think outside the box and to imagine the seemingly impossible.  He designed and delivered the first Corus Elite Series including winning the necessary sponsorship and setting up a fantastic partnership with Corus, now Tata Steel, served as National Olympic Committee member, kickstarted our paratriathlon programme, brought international events to our shores and pursued a competence based federal governance model that is still cited by our national governing body peers as exemplary. Over a period of seven years, he built the framework that helped set us up to break all records this year.