British Triathlon have announced they have continued their partnership with leading nutrition supplier OTE until 2024.
As Official Sports Nutrition Supplier for the National Governing Body, OTE provides vital support for the national Triathlon and Paratriathlon team throughout the off-season and during the heavy competition season.
Over the last three years, OTE have provided additional support for their ambassadors Olympic Champions Alistair Brownlee, Jonny Brownlee and Georgia Taylor-Brown, Paralympic silver and bronze medallist George Peasgood and World under-23 medallist Olivia Mathias.
Not content with supporting the elite side of the sport, OTE also provide exclusive discounts and nutrition advice for the thousands of triathlon members up and down the country.
The company’s focus is on designed and developing world leading sports nutrition using natural ingredients ensuring that from hydration drinks to healthy snacks everything tastes great.
Their ethos is around demystifying the area of sports nutrition to assist every level of athlete by offering straight-forward, scientifically backed nutrition advice, OTE hope to encourage educated choices by all to improve performance or general fitness.
Andy Salmon, British Triathlon CEO, said: “We are thrilled that OTE is renewing its partnership with British Triathlon. They have been a fantastic partner to have on board over the last three years, providing support not only for our elite triathlon and paratriathlon teams but also for members of all abilities.
“OTE are an exciting company that are continually innovating the field of sports nutrition and it’s been fantastic to be part of their journey. I’m looking forward to seeing what we can achieve together in the next three years.”
Annie Simpson, OTE’s Head of Marketing, said: "We're extremely excited to be renewing our partnership with British Triathlon for another three years. To have played a small part in the success of the team at the summer was a real honour; and a huge milestone for OTE Sports!
“We're looking forward to continuing our work alongside the performance team, but also further immersing the brand into the wider triathlon community, and helping to educate about the importance of nutrition. We're committed to making naturally-better performance nutrition that is available to everyone, no matter their age, ability or goal; and it's brilliant that British Triathlon will continue to support our vision."
Olympic Champion Georgia Taylor-Brown added: “I’ve been working on my nutrition and fuelling strategy with OTE for several years now. The nutritional advice and guidance they have provided definitely gives me an edge in races, also the product is so easy on the stomach there are no digestion issues. They are an invaluable supporter of myself and British Triathlon so it’s great to hear they are onboard for the future.”
Multi-Paralympic medallist George Peasgood said: “Nothing beats British made and to have OTE working with British Triathlon for another three years is awesome. Both organisations strive for perfection and are committed to being the best. I have worked directly with OTE for this year and the run into Tokyo 2020, so to hear that their partnership with British Triathlon is being extended is exciting.”
